Top 8 Emerging Beauty Bloggers Redefining Beauty Trends In 2024

1. Niharika Verma

Founder of the blog “The Pink Velvet”, Niharika Verma, started her beauty journey at an early age by playing with skincare and makeup as a kid. Her interest intensified while growing up and was inspired by blogs such as Indian Makeup and Beauty Blog. She interned with some skincare brands while pursuing B.Com. (Hons.) from Delhi University and found her interest in the beauty industry. Finally, in 2016, she made her blog, which provides clear and honest feedbacks about skincare, makeup, and hair care. Her blog has won accolades such as “The Rising Lady Digital Award 2020” in the Beauty category and the ‘’Top Most Promising Health Website for 2021’’ by Li Creative Editorial. On being asked what advice she would give to budding beauty bloggers, Niharika said  "Research before applying advice, ensuring it fits your style." This means avoiding over-optimization for SEO, which usually backfires. The target should be natural writing, not forced by trends or keywords, and one's true opinions should not be compromised in the process.

2. Bhumika Thakkar

Bhumika Thakkar, who started blogging “New Love- Makeup” in September 2010 when Facebook and Twitter were the only rulers of social media and Instagram and YouTube became popular later, has moved with the trend for 14 years now: video content taking over, yet she keeps the blog alive. Beauty blogging was done by a few earlier; now it's full-fledged on social media. And as far as the future is concerned, a bright outlook stares at her while exploring new technologies coming to the fore, such as AI. She is one who does not believe in the myth that more products lead to better results. She is all for the "less is more" approach both in skincare and makeup, claiming that you really do not need hundreds of products. Instead, it is best to stick to a few that suit your skin and work effectively for you.

3. Mrinalini Sachan

Mrinalini Sachan, an engineer turned marketing consultant founded her beauty blog “Lipstick for Lunch” in 2017 as an outlet for her passion in skincare and makeup. With her quest for products to help with oily and acne-prone skin, it seemed difficult to find detailed reviews from bloggers in India who have the same skin type. She also noticed that there were only a few Indian beauty bloggers at that time, so she felt the need for detailed, personal reviews that cater to Indian audiences, and thus she started her blog.

Social media platforms, such as Instagram and YouTube, are religiously followed by her to know the latest trends and products in beauty, social media platforms expose what products have been recently launched, along with trends. Tracking of new products is done every week by browsing e-commerce websites like Nykaa and Tira Beauty. Inspiration often comes from the audience as well, especially when they request product reviews or pose questions. Mrinalini mentioned that fellow content creators also serve as a source of inspiration, fostering creativity, consistency, and authenticity.

4. Mariyam Abid

Maryam Abid, founder of "Beautyholic," has blended passion, creativity, and personal growth into her beauty blogging journey. Drawing inspiration from reading, nature, and spirituality, Mariyam's love for writing blossomed alongside her interest in skincare and makeup during college. In 2015, she launched Beautyholic to help others make informed decisions. As her blog gained popularity, it opened doors to brand collaborations and event invitations. Today, her blog connects her with like-minded individuals, celebrating shared values and creativity. When asked about her niche, Mariyam emphasizes that Beautyholic stands out through its commitment to honesty and transparency. She breaks down complex beauty jargon and offers scientifically-backed information, ensuring her readers trust her reviews and confidently make informed decisions.

5. Ashwini Kale

Ashwini Kale the founder of “Glamouriq” has been drawn to makeup and beauty ever since she began watching tutorials. Intrigued by the different techniques, she started ordering samples from various brands to test and review. This curiosity sparked the launch of her blog in 2017. Initially working as an SEO specialist, Ashwini discovered that her blog served as a creative outlet, transforming from an SEO project into a personal platform that combines her interests in beauty, fashion, lifestyle, and self-development. Ashwini Kale creates content by sourcing and trying out beauty products, taking high-quality photos, and crafting thorough reviews. She emphasizes the effectiveness of the products, their advantages and disadvantages, and their pricing, making sure her content is both informative and engaging throughout.

6. Priyanjana Roy

Priyanjana Roy the founder of “Moonshine and Sunlight” embarked on her beauty blogging journey while in college, often writing from her hostel room. What began as a personal outlet quickly transformed into one of the most popular beauty blogs in the country, earning her features in Cosmopolitan. Priyanjana’s success is rooted in her dedication to providing honest opinions and reviews on a wide array of beauty products. When asked about her current favorite brand or product, she mentioned that she doesn’t have a single favorite. Instead, she enjoys experimenting with various items to provide her readers with a wide range of in-depth reviews. Her passion for beauty and dedication to authenticity are what drive her blogging success.

7. Jayshree Bhagat

Jayshree Bhagat’s journey into beauty blogging started with her love for skincare and makeup, coupled with a wish to share genuine reviews and beauty tips which made her start her blog “Makeup Review and Beauty Blog”. Throughout the years, she has partnered with various brands and cultivated a community of beauty lovers. Jayshree's content aims to empower others by offering accessible, sustainable, and inclusive beauty advice, all while remaining true to her principles and keeping up with the latest trends. She shared that one of her biggest hurdles while launching her blog was attracting an audience in a crowded market. By maintaining consistency, delivering authentic content, and engaging with her readers, she slowly established her unique space. Collaborating with brands and learning from other creators also significantly contributed to honing her content and strategy, allowing her to differentiate herself in the beauty industry.

8. Snigdha Prusti

Snigdha’s passion for makeup and beauty radiates through her blog, “Beauty Obsessions,” where she chronicles her journey. While her essentials include kohl, lipstick, and compact, she emphasizes the importance of skincare, believing that healthy skin is the foundation for flawless makeup. On her blog, Snigdha offers beauty tips, DIY projects, nail art ideas, and reviews of both budget-friendly and luxury products. As a mother, she also shares valuable parenting insights, including baby product reviews and care advice, creating a vibrant and informative space for all readers.