Top 5 Emerging Clothing Brands Leading the Sustainable Fashion Revolution
Over the years, the fashion industry has experienced a significant shift towards sustainability and ethical practices. With growing global concern over the environmental impact of fast fashion and the exploitation within supply chains, many consumers are now seeking brands that prioritise sustainability for the betterment of our planet. These emerging clothing brands focus on design, ensuring fair working conditions, and preserving local craftsmanship. Gear up to meet the brands making fashion both fab and planet-friendly!
1. Canvaloop
CanvaLoop, a high-performance fibre and material science company founded by Shreyans Kokrain in 2017, is dedicated to creating sustainable materials by maximizing the use of eco-friendly fibre. Its innovative approach has made socially inclusive, viable, and accessible products pushing the textile industry's boundaries. Using a closed-loop system and a proprietary chemo-mechanical process, CanvaLoop transforms agricultural waste like hemp, pineapple leaves, and banana stems into premium-quality fibre. These sustainable alternatives consume 99% less water, and 76% less energy, and cut greenhouse gas emissions by 88% compared to traditional cotton. By 2030, CanvaLoop aims to make this eco-conscious fibre a staple in every wardrobe.
Check out:- https://www.canvaloop.com/
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2. WhySoBlue
WhySoBlue was founded in 2015 by Jaya and Shweta Shivkumar as a small, two-woman-led enterprise. Jaya did the cutting of the first collection on their dining table and stitched the first pieces on her solitary Usha sewing machine, while Shweta did the operations, marketing, and backend work. As sales picked up, they employed a master and a karigar in their living area itself, having a curtain dividing the space. It is committed to ethical fashion and Zero Waste Production. Fabrics are sourced directly from Indian manufacturers to ensure that the artisans are paid a fair compensation. Scraps are sorted out very carefully; the bigger scraps are reused for detailing the garment, while the small ones are donated to NGOs to make small fabric products, hence minimizing waste and maintaining sustainability.
Check Out:- https://whysobluelove.com/
3. A Toddler Thing
A Toddler Thing is a community-focused clothing brand for babies started as a cloth diapering brand in 2017. After being inspired by her in-laws' textile heritage, Swathi Sri, the COO, now strives to offer high-quality, affordable, and ethical baby essentials after leaving behind a traditional career path. From her experience with cloth diapers which is a very niche market in India, Swathi along with her husband Ashwanth started the manufacturing unit of toddler thing. Today, with over 20 curated products, A Toddler Thing is working to bridge pricing gaps, eradicate unethical means of manufacturing baby clothes, and make them more accessible to Indian parents.
Check Out:- https://www.atoddlerthing.com/
4. Golden Feathers
Golden Feathers is a crafts company founded and led by Radhesh Agrahari with the mission of providing an inclusive opportunity for the marginalized, especially the tribal women from deprived regions. Agrahari, a global social entrepreneur, is popularly called the "Chicken Man of the Textile World" for upcycling chicken waste into what the world regards as its sixth natural fibre. The company is committed to contributing to sustainable development through various societal and environmental challenges such as polluted water and land, health risks, wasted food, and carbon footprint. Golden Feather, as the name suggests, aims to make a significant impact by championing equity and sustainability, paving the way for a fairer and more sustainable future for everyone.
Check Out:- https://goldenfeather.co.in/
5. Flyrobe
Flyrobe is a premium fashion rental service with a vision to make designer clothes accessible to the masses at affordable prices. They offer a diverse range of stylish and trendy clothing for rent, helping customers refresh their wardrobes cost-effectively. Their services include on-demand rental, allowing users to select an outfit at least three days in advance for delivery on a specified date. Flyrobe also features an unlimited subscription plan, enabling customers to rent two items at a time, with the flexibility to exchange, repeat, or restore them as desired. By promoting rental over ownership, Flyrobe supports sustainability and reduces the environmental impact of fast fashion.
Check Out:- https://flyrobe.com/
Henceforth, these five emerging brands are now leading from the front towards innovation in fashion, keeping sustainability and ethics first. Setting new standards for a more responsible and stylish future of fashion with their innovative approaches in using eco-friendly materials and being responsible about fair labor and waste reduction.
