Sixty-two kurti listings read on one morning. Twenty-nine of them carry the identical 49% badge because they are the platform's own labels, nothing on the shelf crosses Rs. 800, and AJIO publishes no rating on any of it.
We read sixty-two kurti and kurta listings on ajio.com on 11 September 2026 and the shelf turned out to be two shelves. Twenty-nine listings are badged at exactly 49% off, and every one belongs to AVAASA MIX N' MATCH, SIYAHI or FUSION — Reliance's own labels on Reliance's own platform — sitting on round stated MRPs of Rs. 499, Rs. 599 and Rs. 999. The marketplace sellers around them run 61% to 89% against claimed list prices up to Rs. 4,500. Nothing here crosses Rs. 800, and no listing carries a rating.
Every price below was pulled from AJIO on September 11, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
Six listings from Rs. 150, including the Maheshvi pack of two that works out at Rs. 111 a kurta and the first two cards of the twenty-nine-listing 49% wall.
Rs. 150 for a geometric-print straight kurta, badged 75% off Rs. 599.
Why it earned its spot Nothing else on this shelf sells a single kurta for less.
Rs. 159, one of four Popmantra listings at the same price and the same 84%.
Why it earned its spot A seller that prices four different prints at one number and one badge.
Rs. 170 for a flared short kurta, badged 83% off a stated Rs. 999.
Why it earned its spot The shortest cut in the cheap band, at a price close to the floor.
Rs. 221 for a pack of two kurtas — Rs. 111 each.
Why it earned its spot Thirty-nine rupees a kurta below the cheapest single listing here.
Rs. 254 against a stated Rs. 499 — the first of twenty-nine at exactly 49%.
Why it earned its spot The entry price of Reliance's own label, on its own platform.
Rs. 254 off Rs. 499 at 49% — FUSION, priced exactly like AVAASA.
Why it earned its spot Proof the 49% belongs to the house, not to one label.
Seven listings through the middle of the shelf, opening with the pair that proves the percentage describes the list-price field rather than your saving.
The single most common price on the shelf, on the standard house MRP.
Why it earned its spot Eighteen listings in this read sell at exactly this price.
75% off a stated Rs. 1,218 — for the price the card above charges at 49%.
Why it earned its spot The clearest evidence on this page that the percentage is typed, not earned.
Rs. 325, badged 75% off a stated Rs. 1,299.
Why it earned its spot Twenty rupees above the modal price for a different silhouette.
Rs. 348 from Revangi, badged 73% off a stated Rs. 1,290.
Why it earned its spot Where the independent sellers land once the house labels set the level.
Rs. 354 at 29% off Rs. 499 — dearer than its own 49% listings.
Why it earned its spot The same stated MRP as the Rs. 254 card, and a hundred rupees more to pay.
KATARA FASHION at 75%, priced seventy rupees over the house standard.
Why it earned its spot A four-figure claimed MRP on a mid-three-figure kurta.
Rs. 380 off a stated Rs. 999 — a percentage nothing else here shares.
Why it earned its spot An odd badge on a shelf where the badges come in bulk.
Six listings including the cheapest matched set at Rs. 399, MAX's 10% badge and the two 89% cards sitting on claimed MRPs of Rs. 4,500 and Rs. 4,345.
Rs. 399 for kurta and bottom together, badged 80% off Rs. 1,996.
Why it earned its spot The cheapest matched set in the read, and the point where sets get interesting.
FORKEY at 78% here and 83% on its other listing, both around Rs. 400.
Why it earned its spot A seller whose stated MRP moves with the product, not with the price.
Rs. 425 against a stated Rs. 2,499 — an 83% badge on a four-figure claim.
Why it earned its spot The first of the stated MRPs above Rs. 2,000.
MAX at Rs. 449, ten percent off a stated Rs. 499.
Why it earned its spot A near-honest MRP, and the price that goes with one.
Rs. 495 for a two-piece set, against the largest stated MRP on the shelf.
Why it earned its spot The largest claimed markdown here, on the largest claimed list price.
Rs. 499 embroidered set against a stated Rs. 4,345.
Why it earned its spot A second four-figure MRP producing the identical headline percentage.
Five listings closing the range, from the house label's own set to the most expensive listing in the read at Rs. 770.
Rs. 509 for a set, badged 49% off Rs. 999 like everything else AVAASA sells.
Why it earned its spot The house label's set, at the house label's percentage.
Rs. 552 for kurta, bottom and dupatta, badged 77% off Rs. 2,399.
Why it earned its spot Three garments for the price of two kurtas at the house rate.
MAX's embroidered kurta, and the second-shallowest badge in the read.
Why it earned its spot What a kurta costs when the list price is close to the selling price.
Rs. 662 off a stated Rs. 1,299, with insert pockets.
Why it earned its spot The top of the house label's range, on the house label's constant badge.
Rs. 770 for an embroidered A-line set, badged 78% off Rs. 3,499.
Why it earned its spot Seated as the ceiling of the shelf, not as a recommendation.
First: ignore the percentage. Half this shelf carries one badge because the platform owns the label, and two listings at the same price can be twenty-six points apart. Second: compare badges only when the stated MRP underneath them is identical - on this read that is true about once, between an AVAASA at Rs. 254 and an AVAASA at Rs. 354, both off Rs. 499. Third: read the title for the word Pack. A "Pack of 2" is two kurtas and divides honestly to Rs. 111 each; a "2-Piece Kurta Set" is a kurta with a bottom and does not. Fourth: expect no reviews. AJIO published no star average and no rating count on any of the sixty-two listings we read, which is the same gap we found in our AJIO tops and dresses read.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| SIYAHI geometric print | Rs. 150 | Rs. 599 | 75% |
| Popmantra floral kurti | Rs. 159 | Rs. 995 | 84% |
| Maheshvi flared short kurta | Rs. 170 | Rs. 999 | 83% |
| Maheshvi pack of 2 | Rs. 221 | Rs. 1,299 | 83% |
| AVAASA mosaic print | Rs. 254 | Rs. 499 | 49% |
| FUSION flared kurti | Rs. 254 | Rs. 499 | 49% |
| AVAASA embroidered | Rs. 305 | Rs. 599 | 49% |
| AVAASA foil print | Rs. 305 | Rs. 1,218 | 75% |
| AVAASA A-line | Rs. 325 | Rs. 1,299 | 75% |
| Revangi straight kurti | Rs. 348 | Rs. 1,290 | 73% |
| AVAASA floral | Rs. 354 | Rs. 499 | 29% |
| KATARA floral print | Rs. 375 | Rs. 1,499 | 75% |
| Nayasi V-neck | Rs. 380 | Rs. 999 | 62% |
| TEXSTILE 2-piece set | Rs. 399 | Rs. 1,996 | 80% |
| FORKEY floral print | Rs. 411 | Rs. 1,870 | 78% |
| Nyrika embroidered kurti | Rs. 425 | Rs. 2,499 | 83% |
| MAX floral print | Rs. 449 | Rs. 499 | 10% |
| Nyrika 2-piece set | Rs. 495 | Rs. 4,500 | 89% |
| SVARAA embroidered set | Rs. 499 | Rs. 4,345 | 89% |
| AVAASA kurta and palazzo | Rs. 509 | Rs. 999 | 49% |
| DMSF 3-piece set | Rs. 552 | Rs. 2,399 | 77% |
| MAX embroidered | Rs. 594 | Rs. 699 | 15% |
| AVAASA flared with insert | Rs. 662 | Rs. 1,299 | 49% |
| Nyrika A-line set | Rs. 770 | Rs. 3,499 | 78% |
Nothing on this shelf makes sense until you do. Twenty-nine of the sixty-two listings in this read are badged at exactly 49% off and every one of them belongs to AVAASA MIX N' MATCH, SIYAHI or FUSION — Reliance's own labels on its own platform — sitting on round stated MRPs of Rs. 499, Rs. 599, Rs. 999 and Rs. 1,299. A single percentage repeated across half a category is a standing price setting, not a sale. The marketplace sellers around them run 61% to 89%. We say which regime each card belongs to.
Here it does, and the badges disagree. Two AVAASA listings in this read both sell at Rs. 305 on the same morning: one badged 49% off a stated Rs. 599, the other 75% off a stated Rs. 1,218. Same label, same price, same day, two MRPs twenty-six percentage points apart. That single pair is the clearest evidence on the page that the percentage describes what was typed into the list price field rather than anything you save, and we seat both cards next to each other so you can read them together.
Not one listing in this read of sixty-two carries a star average or a rating count — AJIO's own search response returns nothing in those fields for any row. This is AJIO's behaviour, not a gap in our read: the same tooling pulls four-figure rating counts off Myntra on the same afternoon. It means no card on this page can be supported by review evidence, so we have not invented any, and we have not put a rating pill on a single pick.
One listing here, a Maheshvi Pack of 2 at Rs. 221, works out at Rs. 111 a kurta — the cheapest per garment on the shelf, below the Rs. 150 single that looks cheapest on the grid. The other multi-item titles on this page are different: a “2-Piece Kurta Set” is a kurta with a bottom and a “3-Piece” adds a dupatta, so dividing those by two or three would be arithmetic on nothing. We divide only the true pack and say so on the card.
In this read of sixty-two listings on 11 September 2026 the cheapest single kurta was a SIYAHI geometric print at Rs. 150, followed by four Popmantra listings at Rs. 159 and a Maheshvi short flared kurta at Rs. 170. But the cheapest kurta per garment was none of those: a Maheshvi pack of two at Rs. 221 works out at Rs. 111 a kurta. Only titles that say “Pack of” can be divided that way — a “2-Piece Kurta Set” is a kurta with a bottom. Prices change without notice.
Because those listings are AJIO's own house labels. Twenty-nine of the sixty-two listings in this read carry an identical 49% badge, and every one is an AVAASA MIX N' MATCH, SIYAHI or FUSION listing — Reliance Retail brands selling on Reliance's own platform — against round stated MRPs of Rs. 499, Rs. 599, Rs. 999 and Rs. 1,299 that produce selling prices of Rs. 254, Rs. 305, Rs. 509 and Rs. 662. A single percentage repeated across half a category, holding steady over a two-and-a-half-fold price range, is a standing price setting rather than a markdown from a price anyone charged.
Not on this shelf. Two AVAASA listings in this read sell at the identical Rs. 305 on the same morning — one badged 49% off a stated Rs. 599, the other 75% off a stated Rs. 1,218. The deepest badge we found, 89%, sits on a two-piece set at Rs. 495 against a claimed MRP of Rs. 4,500 that we can find no evidence of anyone charging. The badge is the ratio between the selling price and whatever the seller entered as the list price, so comparing badges across sellers compares their data entry. Compare the rupee price instead.
Because AJIO does not publish them in its product data. All sixty-two listings in this read returned an empty star average and an empty rating count — not a low number, nothing at all. This is AJIO's own behaviour rather than a limitation of how we read the page: the same tooling returns four-figure rating counts from Myntra listings. The practical effect is that on AJIO you are choosing on price, brand name, fabric description and the photograph, with no review history to fall back on, whether the seller is a Reliance label or a name you have never met.
Between Rs. 250 and Rs. 400 for an everyday printed or yoke-embroidered cotton kurta. Rs. 305 is the single most common price on this shelf — eighteen of sixty-two listings sell at exactly that figure — and the house labels run Rs. 254 to Rs. 662 from end to end. A matched two-piece set starts at Rs. 399 and a three-piece with dupatta was Rs. 552. The ceiling is worth knowing too: nothing in sixty-two listings crossed Rs. 800, so any kurti priced above that on AJIO sits outside the range this category actually trades in.























