Myntra Sale Calendar 2026: Big Fashion Festival & Winter EORS Dates

Update log · Last updated 11 September 2026

11 Sep: Re-checked myntra.com today — no live event is named on the homepage, and Big Fashion Festival dates are still not out with our expected 18–22 September window now about a week away. Every “End of Reason Sale” string on the page is still dormant machinery rather than live trading: the Shout & Earn invite copy advertises a 10th–16th Dec sale, the EORS coupon rail is flagged disabled, the sale-day priority checkout is disabled and carries a start timestamp from November 2025, and the creative assets behind it are the 2019-vintage “Big Fashion Days” banners. This remains the page to watch: Myntra typically reveals exact dates about a week ahead. BFF and the winter EORS (expected 5–15 December) remain unannounced; windows unchanged.

5 Sep: Re-checked myntra.com today — no live event is named on the homepage. Every “End of Reason Sale” string on the page belongs to dormant machinery rather than a live banner: the Shout & Earn panel still returns “Sale Ended”, the EORS coupon rail and the sale-day priority checkout are both disabled in configuration, and the creative assets they point at date from 2019–2020. With the Big Fashion Festival window (expected 18–22 September) now under three weeks out, this is the page to watch — Myntra typically reveals exact dates about a week ahead. BFF and the winter EORS (expected 5–15 December) remain unannounced; windows unchanged.

29 Aug: Re-checked myntra.com today — no live event is named on the homepage. The only “End of Reason Sale” references sit in Myntra Insider membership copy and in leftover December campaign assets, neither of which is a live banner. Big Fashion Festival dates are still unannounced and our expected window is unchanged.

23 Aug: Re-checked myntra.com today — no live event is named on the homepage. As on 19 Aug, the only “End of Reason Sale” mention sits inside Myntra’s Insider membership copy, describing EORS early access as a member benefit rather than announcing a live sale. Big Fashion Festival dates are still unannounced and our expected window is unchanged.

19 Aug: Re-checked myntra.com today — no live event is named on the homepage. The only "End of Reason Sale" mention sits inside Myntra’s Insider benefits copy, which is a membership perk description and not a live sale. Big Fashion Festival (expected 18–22 September) and winter EORS (expected first half of December) remain unannounced; windows unchanged.

13 Aug: The next headline event is the Big Fashion Festival, expected to open in the 18–22 September window with Insider early access, running into early October. Winter End of Reason Sale (EORS) is expected in the first half of December. This calendar is re-checked weekly; confirmed dates replace expected windows the day they are announced.

last verified: 11 September 2026

Myntra's year swings between two poles — EORS in summer and winter, and the Big Fashion Festival in the festive quarter — with Birthday Blast and category days filling the gaps. The discount depth is not the same across them: EORS clears stock at 60–90%, BFF pairs fresh festive drops with bank offers. This living calendar tracks each 2026 window and what each one is actually good for. Working codes in the meantime are tracked daily on our Myntra coupons page.

See Today's Myntra Offers

Myntra sale calendar 2026 — upcoming dates

Sale	Dates	What to expect
Category & brand days	Rolling, Aug–Sep 2026	Rotating 50–80% off on single categories (footwear, ethnic, home)
Big Fashion Festival (BFF)	Expected 18–22 Sep start, into early Oct	Myntra's flagship festive sale: 50–90% off, Insider early access, bank offers
Diwali specials	Oct–early Nov 2026	Festive and ethnic-wear focus riding into Diwali (8 Nov)
Winter End of Reason Sale	Expected 5–15 Dec 2026	Stock clearance at 60–90% off on H&M, Nike, Levi's, Libas tiers
Summer EORS	Expected late May–early Jun 2027	The other big clearance window of the year

Dates marked expected are projections from the last three years of timing and are replaced with official dates as soon as they are announced.

BFF vs EORS — which one should you wait for?

Different jobs. The Big Fashion Festival is where new-season and festive stock gets its first real discount — if you want current-season ethnic wear or sneakers for the festive quarter, BFF is your window, and Insider early access matters because popular sizes go first. EORS is clearance: deeper percentages, older stock, lottery on sizes. Wardrobe basics and brand staples are consistently cheapest at EORS.

The trap between them: October 'festive' pricing that quietly reverts to pre-BFF rates. If you miss BFF's first week, the next genuine floor is December EORS.

How to actually pay less at Myntra sales

Stack in this order: sale price, bank instant discount (typically 10% with the event's partner bank), coupon codes, and SuperCoins/Insider perks. Myntra's coupon codes for existing users are the most-searched and least-understood layer — most event coupons are basket-size gated (Rs. 1,000+, Rs. 2,000+). We track working ones daily on the coupons page linked above.

How Myntra's sale calendar has run in past years

The anchors have been stable: summer EORS in the last week of May or first week of June, BFF opening in the third week of September (aligned with the Flipkart/Amazon festive openers), Diwali specials through October, and winter EORS in the first half of December. Insider early access has preceded every BFF and EORS since 2023 by 24 hours. Myntra typically reveals exact dates ~7 days ahead via app banners.

FAQ

Q. When is the Myntra Big Fashion Festival 2026?
A. Expected to start between 18 and 22 September 2026 with early access for Insiders a day before, running into the first week of October. Myntra confirms exact dates about a week out - this page will carry them the day they land.

Q. When is the next Myntra EORS?
A. The winter edition is expected 5-15 December 2026, following the usual early-December pattern. Summer EORS 2026 ran in late May-early June.

Q. Is BFF or EORS cheaper?
A. EORS has the deeper percentage discounts (it is a clearance event); BFF has better availability on current-season and festive stock plus stronger bank offers. Basics: EORS. Festive outfits: BFF.